The New, Enhanced Sony F35

Enhanced Capabilities Deliver 640 to 1000
Exposure Index and 12-bit Production Workflow

PARK RIDGE, N.J., June 4, 2010 – Since its introduction, Sony Electronics’ F35 camera, with its full RGB 4:4:4 capability from image capture to recording has become widely accepted for its high picture quality. The wide dynamic range of the F35 enables scene luminance exposures with a superior Signal to Noise performance. An 800 Exposure Index can effectively be achieved using S-Log to ensure capturing 12 stops of dynamic range.

The F35 is being enhanced this summer to deliver a more effective exposure index workflow at ratings from 640 to 1000, making it ideal for the demanding lighting conditions of motion picture, episodic television and 3D productions. In order to make the best use of the camera’s superb image quality, Sony also plans to upgrade the F35 to real time 12-bit RGB workflow capabilities later this year with its next-generation HDCAM-SR recoding technology.

“The F35 was designed to grow and adapt with the changing demands of high end production,” said Satoshi Kanemura, vice president, Beyond HD Production Solutions for Sony Electronics. “The enhanced tonal reproduction capabilities of the F35 will help to preserve its place as an industry leader.”

In addition to enhancing the capabilities of the F35, Sony has been actively participating in the Academy of Motion Picture Arts and Sciences’ Image Interchange Framework (IIF) Project for next generation motion picture workflows and will be supporting IIF and the Academy Color Encoding Specification (ACES). The F35 has been used on several high-profile motion pictures, and numerous episodic television programs.